yesweekly : "During the meeting, TAP proposed an initiative that was highly favored by the members of council. Entitled “Five Mile Challenge,” TAP is challenging each person in the community to ride five miles on public transit and share their experiences with the group. District 1 council member Sharon Hightower was most enthusiastic about the proposed initiative. Additionally, District 3’s Justin Outling has worked with Saunders for more than a month, listening to ideas and updates in regards to the initiative. Mayor Nancy Vaughan recommended that all of council support the challenge. The purpose of the challenge is to bring awareness to the reasons why choice riders do not ride the bus and encourage these changes to be made to remove these barriers.
In addition to the Five Mile Challenge, TAP is implementing a bus buddy program for citizens. The program seeks to form groups of friends and neighbors willing to take public transit, inviting them through email or social media to go on specific bus trips in order to achieve their 5-mile goal. This program will involve businesses promoting which stops and routes service their company. Also, the businesses will act as bus buddies by creating Facebook events or sending email threads to invite their customers to ride the bus with them to their business."